Web Design and Digital Marketing Blog

Why you need great customer reviews for your great products and service

Good customer reviews are very important in reputation management. To get a positive review you must have a good product and a good service, but on its own a good product doesn’t guarantee you’ll get any reviews. You must make it easy for your customers to leave a review, and you need to ask your […]

5 Smart Ways To Build Social Proof For Marketing

Testimonials are a tried-and-true marketing technique that can help overcome objections and convince people to buy your product or service by providing social proof that your product is good. They’re used everywhere: on TV, in advertorials, even on the web. (We have ours too!) They’re especially useful for more expensive products or services, where the […]

Web Content Layout Tips to Engage Visitors

We’ve written in a general sense on why providing a good website user experience will build your customer base and increase conversions. In this article, we explore in more depth some of the web design fundamentals of how you present your web content and how you structure a web page. The idea is to do […]

Fundamentals for a Covid-19 Restaurant SEO Strategy in 2020

To put it mildly, restaurants are going through a hard time in 2020. Government restrictions that have been imposed to combat the Covid-19 pandemic have severely curtailed the normal dining out experience all across North America. Many people are hesitant to even go to a restaurant, worrying about health risks. Restaurants are fighting for their […]

How to Optimize A Google My Business Listing for Vancouver Island

Optimizing the Google My Business (GMB) listing for your Vancouver Island business is a smart move that all West Coast business owners should consider. When a Google My Business listing is clean, crisp, and provides accurate information, it can boost your website’s rankings, improve conversion rates, and increase customer engagement. Another reason we suggest Vancouver […]

Why Your Vancouver Island Business Should Have a WordPress Website

If you’re a Vancouver Island business owner, you’re likely already aware of how important an established website is to operate a lucrative business. But, did you know that the site builder you choose to build your company’s website with can have an immense impact on your business? Website builder platforms, like WordPress or GoDaddy, are […]

Why Client Communication Is Essential to Surviving an Economic Shift

Are you struggling to navigate your Vancouver Island business through difficult times? Finding that your business suddenly lacks paying customers or experiences a significant drop in clients IS scary, we get that. But remember, economic downturns are temporary and the choices you make now can positively impact your business’ potential for success once conditions do […]

What Are The Components of Good UX?

It takes about 0.5 of a second for a person who lands on your website to decide if they like your site or not, whether they are going to stay or leave, whether they will give your small business a chance. Good User Experience (UX) starts with first impressions, but it doesn’t stop there. The […]

5 Ways to Check if Your Website Needs a UX Upgrade

How do you determine whether your website is providing a good user experience? We provide high value KPIs to help you determine if you need a UX upgrade.

Canna Tours – Case Study

Canna Tours approached our team in late November of 2018 because their site, built in Wix, was not performing very well. The plan was to get a fully functioning WordPress site designed, developed and launched within a couple of days.