The highest-rated local SEO and search marketing services across Vancouver Island and the Gulf Islands.
Search Engine Optimization (SEO) is a crucial web marketing strategy in helping you reach your local audience online, but the process often goes unexplained. Here’s an inside look at how Alter Ego’s SEO experts can help propel your website to the top of Google’s search results.
SEO has two key components: learning what your target audience is searching for and making sure your pages show up when they search for it.
Search engines, like Google or Bing, use specific algorithms to decide whether your page is a useful response to a specific search. First, they analyze the structure of a page, look for keywords, and try to evaluate what the page is about. Then they look at other aspects of your site like loading speed, domain authority, backlinks, etc. to determine where your page should appear on the search engine result page (SERP).
There are more than a hundred factors that determine your page’s search result rankings. The relative importance of each factor changes constantly as Google periodically tweaks its algorithm.
SEO (local SEO, in particular) is an ongoing process of optimizing your website to ensure that search engines understand what’s on each page and why it’s valuable to the local visitors.
Connect with more prospective clients or customers by targeting your local market
Drive higher-converting traffic to your site with data-backed targeting and optimization
When your community thinks of your industry, make yourself the first option they consider
Good SEO is about making your website a reliable, user-friendly source of useful information
The keywords most relevant to your business might be relevant to a number of other businesses too. By targeting keywords relevant to your local market, we can improve your search rankings more quickly and focus on your most likely customers.
The higher a page ranks on search results, the more organic visitor it gets. Statistically, most searchers never reach the second page of Google, let alone the third or fifth or tenth. In the local SEO landscape, the competition is tougher.
Naturally, more clicks mean more visitors, and more visitors mean more opportunities to fulfill your business goals. By knowing how Google decides its search rankings, we can make adjustments to your website that push your pages higher on Google and bring more targeted visitors to your website.
By working with an experienced digital marketing agency, you can be sure your site is properly optimized for search engines (like Google) and outrank your competitor’s website.
Clear deliverables on accurate timelines, regular project updates, and the review process that’s right for you
Our local experts bring decades of experience in digital and traditional media together under one roof
We Bring Results
Industry-leading digital analytics tools help us understand and achieve your goals, with a focus on high ongoing return-on-investment
From individual entrepreneurs to enterprise clients, we provide customized solutions on your budget
Are you a business owner and interested how you can use internet marketing services to increase your sales and attract new customers?
Contact us today to speak to one of our experts about setting up a custom plan for you!