If you’re a Vancouver Island business owner, you’re likely already aware of how important an established website is to operate a lucrative business. But, did you know that the site builder you choose to build your company’s website with can have an immense impact on your business?
Website builder platforms, like WordPress or GoDaddy, are like any other product sector in that they vary in quality, functionality, and cost. Just as no two car companies are alike, neither are website building companies and services.
In this article, we discuss why Vancouver Island business owners should have a professionally built WordPress website. We will also explain how choosing a WordPress-designed website will allow West Coast companies to thrive — in both the local market and the global stage.
WordPress Sites Can Adapt
Businesses on Vancouver Island, such as a plumbing professional in Courtney or a mortgage broker in Victoria, know that adaptability is key to maintaining long-term business success. Examples of adaptability in business include adjusting to economic fluctuations, shifting marketing strategies, and allowing for the evolution of products and services.
Two common examples of how a WordPress site can adapt alongside a Vancouver Island business are:
- e-commerce. Adding online shopping and shipping components to an artisan storefront in Chemainus, or enable online bookings to a Sooke photographer’s online gallery.
- Update information. Keeping customers updated and informed with the latest store hours, discounts, and events are essential for Vancouver Island businesses. This requires a website that can be easily updated.
Island-based business owners need a well-functioning website that can adapt and evolve alongside their business. And, it should be able to do so with ease. This is why a locally built WordPress website is the go-to solution for small business owners.
Businesses with WordPress Sites Rank Better On Search Engines
How well a website can rank on a search engine, such as Google or Bing, determines how easily a business can be found by new and existing customers. The higher the ranking a website can achieve, the easier it is for online users to find the company. The lower the ranking, the harder it is to be discovered.
Basically, if you want online users to find your British Columbia business, you need to get ranked.
Optimizing how well a website rank is known as Search Engine Optimization, or SEO. This can be done with carefully a curated digital marketing strategy. However, starting out with a website designed with SEO in mind is an excellent point to jump from.
WordPress-designed sites are some of the highest-ranking websites on Google. They can be easily tailored to incorporate ever-changing SEO strategies. The best way to develop a WordPress website in the Greater Victoria area with built-in SEO capabilities is to enlist the help of a local web development agency specializing in SEO.
WordPress Sites Are User Friendly
In 2020, having a user-friendly website is essential for business owners, service providers, and blogging influencers on Vancouver Island. And, today’s definition of user-friendly means that everyone who interacts with the website can do so with ease. This applies to audience members who view it, the back-end developers who build it, and content managers who update and select a compatible web host.
WordPress sites can be built with free themes that can easily be used every day by business owners and their staff with minimal technical training. This is ideal for downtown Nanaimo restaurant owners looking to update their menus without the assistance of a web developer or, for a Port Hardy jeweler to manage their online store product inventory.
Combining the benefits of a professionally built website with a great user experience is a quality solution Vancouver Island business owners can experience by choosing a WordPress website.
Vancouver Island WordPress Developers Make Business Sense
For a business website to be successful in Victoria, BC, it needs to be more than a basic site. It needs to interact with customers, influence new buyers, and make a good impression with search engine algorithms. In today’s competitive online marketplace having a website that can simultaneously serve multiple functions isn’t just a reality; it’s a business necessity.
For locally-based website developers who understand the unique needs of Vancouver Island community organizations and business owners, consult with Alter Ego Marketing. We are available to assess your website development needs and create a plan that your company can grow with for years.